With the New Year right around the corner, plenty of business owners are now taking stock of their signage. Did it perform as well as you had hoped? Is it in harmony with your branding efforts? Did customers make you aware of deficiencies? Often, it is the comment from a client that inspires changes. There is the shopper who says that he could not find your store in the dark or the buyer who considers your storefront to be confusing to navigate.
When you evaluate your setup and find that it falls short, it is time to consider how to budget and plan for signs. In Gilbert, AZ, the experts at Spotlight Signs and Imaging Solutions can help you with that. Although it seems counterintuitive, it is a money-saving proposition to work with a professional signage shop from the onset to plan your new business signage for next year.
Product Inventory by Pros Who Know what Works
Rather than putting together a shopping list of signage products, consider scheduling an inventory done by one of our experts. This professional will take the time to catalog your existing signs, note the products’ overall condition and keep an eye on possible ADA signage violations. This step is vital when considering the refurbishing or purchase of new products. An inventory of your current product setup also allows you to take note of areas where a replacement – perhaps with something more contemporary – could help you succeed in positioning your brand more effectively.
A List of Possibilities
After the inventory is complete, we help you to evaluate it with an emphasis on tackling problems first. For example, a channel letter sign that features some broken LEDs is more important to deal with than a replacement of faded posters on the interior. One of the most important signage products to have in place is the set of the directional markers that must meet ADA standards. Once you have exterior and ADA products in place, it is time to evaluate your interior markers. Here, we can help you think through the placement of new posters, wall graphics and lobby signage.
Adjusting Your Signage Needs with the Budget in Mind
Every once in a while, it is possible to have your cake and eat it, too. You may not have to compromise on the signage products you need to put up when we can help you select materials that are more budget friendly. For example, replacing your outdated, unlit building sign with a box cabinet is an inexpensive solution that allows you to invest also in PVC panel interior posters. When you do want to go for the gusto with a channel letter sign, opting for poster board signage inside still lets you have both products.
On the interior, the selection of a foam sign with brass metal laminate is far less expensive than the commission of a dimensional letter sign featuring brass. Since the first option can save you quite a bit of money, you may still have enough left over to replace your generic ADA directional signs with beautiful Gemini plaques or something else that is visually far more appealing than your current setup. Contact us today to learn more about how to budget and plan for signs in Gilbert, AZ, this year.