Located at 2160 East Van Buren Street, Desert Classic Landscaping is an award-winning business that has taken the Phoenix area by storm. These experts maintain landscapes, generate tree inventories, provide tree maintenance and support construction projects that have extensive landscaping needs. The company’s stellar name recognition is due, in part, to their fleet of more than 100 vehicles that display the business name. Recently, the company refreshed its brand to enhance its visibility in the outlying areas.
Fleet Wraps Make Sense
This is when the professionals at Spotlight Signs and Imaging Solutions got the call. Desert Classic Landscaping’s management team asked us to design attractive and eye-grabbing fleet wraps for landscape contractors in Phoenix. Working with the company’s artwork and style elements, we designed a wrap based on a green foundation color. We kept the logo intact and integrated it into the new look. White and black lettering is beautifully offset by the green color.
The wrap material itself is premium cast vinyl that comes with a protective laminate. Our certified installer arranged it so that there would be only a minimum of seams that are cleverly hidden from sight. We adjusted the wrap to fit on pick-up trucks as well as on cab trailers. The resulting look is professional, catches the eye and fits multiple vehicle types. These are the kinds of contractor fleet vehicle graphics Phoenix consumers notice and easily recognize.
Maximizing Your Exposure
It does not matter if you have a fleet of two vehicles or more than 100. When you install fleet graphics in Phoenix, they maximize your exposure. If you estimate, conservatively, that each wrapped vehicle gets between 30,000 and 70,000 impressions per day, applying this product to even just one truck or van makes sense. When you multiply the number of impressions by the number of treated vehicles, your sphere of influence in your community increases dramatically.
It is a common misconception that you need to be actively driving the streets to have this type of exposure. This is simply not true. In fact, we have had excellent reports from our business clients who simply parked their vehicles in a grocery store parking lot or were waiting in line at the fast food restaurant for takeout when a consumer approached them. Parking a treated vehicle in front of your storefront increases the visibility of your business while also generating name recognition and brand awareness.
The Key to Success
Do not order your wraps from the Internet. This product requires specialized installation tools and expertise. Our technicians undergo rigorous training before they are allowed to work with our clients. We guarantee that there are no mismatched seams or air bubbles anywhere on your vehicle when we are done. Moreover, we work with you to create a wrap that is visually striking and attractive.
This type of design help is invaluable when graphic arts are not your forte. We help you to select the messages that the wrap displays and assist you with the selection of marketing elements that make your business stand out. Call us today for more information and to talk about what wrap product would suit your vehicles.