Making quite a name for itself, Reynolds Plumbing is quickly becoming an insider tip among homeowners in Mesa. Labor rates are low, and response times are quick. When this contractor’s business started to pick up, the professional decided to ride the wave of success by engaging in mobile marketing. This is when Spotlight Signs and Imaging Solutions got a call.
Contractor Van Graphics in Mesa, AZ
We met with the plumbing expert and discussed his vision for mobile marketing. The business uses a white Chevy Express van, which transports tools and parts to the jobsites. Since the company uses a red on white logo on its website, it made sense to replicate the look on the van as well. We outfitted the back with a highly visible logo and name display as well as the phone number consumers can call to get in contact with the professional. We repeat this display on the sides, but place the logo in the middle between the two words making up the name of the business. This highly visible display is easy to notice, which succeeds at catching the eye of the consumer.
Beyond the Graphics
Vehicle vinyl graphics and lettering are an ideal mobile marketing setup for virtually any type of contractor or professional. The look is clean, crisp and reveals the niche of the company as well as its logo. The latter assists consumers with name recognition and the formation of brand awareness. When you combine this advertising tactic with direct mail campaigns and social media marketing, you quickly build your name in the areas you target.
Yet you have other options, too. For example, when your vehicle has a color that is an integral part of your display’s colors, you can increase the style elements you use with a partial wrap. Partial wraps combine the base color of the vehicle with the colorful graphics you select to get your message across. Use this setup to explain a niche or outline how you stand out from the competition.
Of course, when you want to create a work of art that is also a heavy hitter with respect to branding and marketing, a full wrap clearly makes sense. Change the look of your vehicle in its entirety. Create three-dimensional displays, add glow-in-the-dark style elements and get creative with the artwork that draws the consumer’s eye. Going for the gusto in this setting is one of the easiest ways of creating name recognition anywhere you take your vehicle.
If you want to go beyond the wrap as well, consider the addition of perforated vinyl window sheets. We install those to the rear windows of your vehicle. While you look outside and safely navigate the car, truck or van, onlookers see a marketing message imprinted on the vinyl. This product enhances the usable marketing space on your vehicle. Other add-ons include QR (quick response) code decals, social media icons and seasonal messages that we can remove when you no longer have a need for the display.
When you are ready to order contractor van wraps for Mesa, AZ, businesses or want to look into the installation of a graphics and lettering package, contact our professionals. We work with you to start your mobile marketing campaign off right.