Did you know that your signage may have to be replaced occasionally? When you are thinking about your interior and exterior signs in Mesa, AZ, what stands out as being in need of an upgrade, replacement or other treatment?
1. Lobby Sign
The most important marker inside your office or storefront, the lobby sign must brand your business, market the company and woo the consumer. Your reception area signage needs to give customers confidence in your business model, in your principals and in your company as a whole. This is not possible with an outdated, old or damaged marker. Moreover, if your company underwent a re-branding and color update, do not make this the last marker that you treat.
2. Suite Signs
Did you initially purchase your suite signs at a big box office supply store? Do not worry; plenty of start-ups have gone this route. Now, that you are established in business, it is time to have these particular markers harmonize with your lobby sign. Buying these new signs for Mesa, AZ, suites makes it possible to elevate the atmosphere of your venue as well as the first impression you make on visitors.
3. Window Graphics
No matter how expertly applied your window graphics are, once they have exceeded their useful lives, the material begins to deteriorate and simply no longer looks all that great. Do not greet customers with faded, peeling or outdated graphics. If you have changed your product lineup – or if some of the manufacturers have re-branded their products – do not display the outdated signage any longer. Replace the window graphics with up-to-date pictures and accurate information.
4. ADA Signs
The Americans with Disabilities Act (ADA) is the governing authority for ensuring that consumers with disabilities get the wayfinding assistance they need to independently navigate your office or storefront. There are rules in place that allow you to keep even outdated ADA markers in place. Yet if you fall outside of these rules, you do need to update all ADA signage in order to remain in compliance. Do you know if you are currently in good standing with the ADA? If not, it is time to make it right.
5. Exterior Signs
Lightbox cabinets, lit or unlit channel letters, dimensional letters and monument signs last longer than most other signage products. That said, there are times when a replacement is indicated. Even if your marker is still in good repair, consider replacing it if it is simply outdated with respect to font, color and picture choice. When your exterior sign has gone a long way past the material’s indicated life span, the disrepair of the sign adversely reflects on your company’s reputation. It is time to get a new marker.
Are you worried about the expense associated with ordering custom signs for Mesa, AZ, business properties? The friendly folks at Spotlight Signs and Imaging Solutions can help. We visit your venue, look at the existing signage and give you a fact-based analysis of your options. In some cases, it is not the frame or the interior of the marker that needs to be replaced but simply the facing. We can easily fix this for little money.